Straightforward pricing

A lead-capture system sized for the way you work.

Start with the essentials, build the complete customer path, or keep everything managed month to month. Every setup is scoped around your current website, tools, and service area.

Start With a Free Audit See the Demo

Choose your starting point

2 tiers to choose from. Many options and customizations available.

The free audit helps confirm which option fits before you commit.

Starter Lead-Capture Setup

Best for a small contractor who needs an updated Google business profile, a clean place to send prospects, and a reliable way to collect quote requests.

Starting at $499

One-time setup

Website creation/update
Mobile-friendly request-a-quote form
Email lead notifications
Basic lead tracking sheet
Review request templates
Google Business Profile review and cleanup checklist
Basic setup, mobile testing, and ownership handoff

Check My Fit

See add-ons below

Full Setup Most Popular

Best for an HVAC business that wants the website, follow-up path, reviews, AI integration, and offline tools working together.

Starting at $799

One-time setup

Everything in Starter
Complete Google Business Profile optimization done for you
Automated reply system setup for missed and after-hours calls (usually requires small additional monthly fee)
Expanded FAQ and service copy
Programmed NFC contact card, created and shipped to you
Custom Google review QR code for invoices, receipts, and print
Complete handoff document
30 days of basic maintenance and support included - $149 value

Request My Free Audit

See add-ons below

Maintenance

Best for an owner who wants one person keeping the website and lead path checked, updated, and useful.

Starting at $99/month

Ongoing monthly service

Hosting and routine management
Small website edits
Form and notification checks
Review reply help
Monthly profile or content update
Basic monthly activity report

Discuss Ongoing Support

Power-ups

Turn your website into a 24/7 sales machine.

These are the tools that win the job while your competitor is still checking their voicemail. Add any of them to any package — built around your real pricing, your calendar, and your business.

Online Booking Platform

Let customers book jobs while you sleep.

A live scheduling system connected straight to your Google Calendar. Customers see your real open time slots and book their own appointment — any time of day, no phone tag. The job lands on your calendar instantly, and you never get double-booked.

$299

one-time setup

+ $49/mo

Add This

Captures after-hours and weekend bookings you'd normally miss completely
Two-way Google Calendar sync — your availability is always accurate, no double-bookings
Automatic confirmations and reminders mean far fewer no-shows
You stay in control of your hours, job types, and buffer time between visits

The $49/month covers hosting, the live calendar connection, automatic reminders, and keeping everything running smoothly.

Instant Quote & Estimate Page

Give a price before your competitor even calls back.

A custom estimate page with your pricing built right in. A customer picks what they need — a tune-up, a repair, a new system, the size of their home — and instantly sees a real ballpark price on your site. No waiting, no phone call, no playing phone tag for two days.

$399

one-time setup

no monthly fee

Add This

Wins the shopper comparing three companies — you're the one who answered instantly
Pre-qualifies serious buyers and filters out the tire-kickers before they call
Built around your actual service menu and pricing, so the numbers are yours
Pairs perfectly with the booking platform — estimate, then book, in one smooth flow

No required monthly fee — but a maintenance package is strongly recommended. Equipment costs, services, and your pricing change over time, and an estimate page only helps you if the numbers stay accurate.

AI Chat Assistant

A 24/7 employee who knows your business by heart.

A smart chat assistant on your site, trained on your services, hours, pricing, service area, and the questions you get asked every day. It answers customers the second they land — "Do you service my area?", "What's a tune-up cost?", "Can someone come out today?" — and guides them to book or request a quote. It never sleeps, never takes a day off, and never forgets a detail.

$499

one-time setup

+ $99/mo

Add This

Answers customers the instant they arrive — before they bounce to a competitor
Handles the repetitive questions all day so you don't have to stop a job to answer your phone
Captures leads after hours and through your busiest season, automatically
Steers every conversation toward booking an appointment or requesting a quote

The $99/month covers the secure infrastructure, the database that holds your business knowledge, hosting, and ongoing updates as your info changes. The $99 website/Google Business Profile maintenance does not cover these costs. You can't beat an attentive, knowledgeable secretary who works 24/7 for this price per month.

One small extra: the AI usage fee. The assistant runs on an AI engine that charges tiny per-use fees, paid directly to the provider. For a typical small HVAC website this usually runs about $5–$10/month. We size the engine to keep it cheap and show you live usage, so there are never surprises on your bill. All in this might cost you $110/month... about the same cost as 1 day of salary for a human secretary.

Package comparison

See what changes as the system grows.

Starter establishes the capture path. Full Setup connects more of the customer journey. Maintenance keeps it working.

Deliverable	Starter	Full Setup	Maintenance
Lead-capture webpage	Included	Included	Managed
Quote form and notifications	Included	Included	Monitored
Basic lead tracker	Included	Included	Maintained
Google profile help	Checklist	Hands-on cleanup	Monthly update & reply help
Missed-call follow-up	Not included	Included	Checked
NFC contact card	Not included	1 shipped card	Replacement billed separately
Google review QR code	Not included	Included	File retained
Support	Handoff support	30 days	Ongoing
Optional power-ups — add to any package
Online booking platform	Add-on · $299 + $49/mo
Instant quote & estimate page	Add-on · $399 one-time
AI chat assistant	Add-on · $499 + $99/mo

Before work begins

No surprise checkout. No generic package dump.

I review your current setup

Your website, Google profile, contact path, reviews, and follow-up process establish the real scope.

You receive a clear recommendation

I explain which package fits, what will be delivered, and where an outside service may add cost.

We build and test the system

The customer path is built, connected, tested on mobile, and handed off with practical instructions.

Cost clarity

What can affect the final price?

The starting prices fit straightforward builds. The final scope can change when a business needs extra pages, complex integrations, extensive rewriting, custom automation, or cleanup of an unusually difficult existing setup.

Usually separate

Domain registration, paid software, phone/SMS services, advertising spend, and platform fees.

Confirmed in writing

The agreed deliverables, included support, outside costs, and payment schedule are confirmed before work starts.

Not sure which package fits?

Start with the free audit.

I’ll point out the highest-value gaps and recommend the smallest sensible place to start.

Request Free Audit